Specialist paid media for the L&D sector.
Strategy, search, social, tracking, and reporting. One team, one number to hit.
Most agencies split paid media across channels and hand you the bill. One team for search, another for social, none of them talking. Nobody accountable for what it costs or what it returns.
Lucha runs paid search, paid social, tracking, and reporting as one team, with one strategy, against one set of targets. Built for L&D businesses who want performance media managed, not pieced together.
What's included
Search, social, and everything behind it.
Strategy and Planning
Channel mix, budget allocation, and quarterly planning grounded in eight years of working exclusively with learning businesses. We know your market before we touch your account.
Paid Search
Google and Microsoft accounts built around intent, not legacy category structures. Keyword sets mapped to where your buyers actually are in the decision cycle.
Paid Social
LinkedIn for precision targeting of L&D buyers and senior decision-makers. Meta for reach and lower-cost prospecting. Both working together, not in isolation.
Tracking and Attribution
GTM rebuilds, server-side tagging, and conversion APIs implemented across every channel that needs them. So when the data says something is working, you can act on it.
Analytics and Reporting
GA4, cross-platform reporting, and Looker Studio dashboards. Plus a weekly written insight in plain English.
Who this is for, and who it isn't.
For
- L&D businesses with consistent monthly ad spend.
- Marketing managers who want one accountable partner across every paid channel.
- Businesses ready to commit to a quarterly minimum, so the work has time to compound.
Not for
- Businesses looking for the cheapest provider.
- Businesses without product-market fit, where paid media is being asked to solve a positioning problem.
- Businesses wanting hourly freelance work or a single-channel test.