We believe in the power of learning.
The world is changing faster than most organisations can keep up with. New skills, new tools, new ways of working. The businesses helping people navigate that change (training providers, higher education institutions, edtech platforms, L&D teams) are doing some of the most important work in the economy right now.
We started Lucha because we believe that work deserves better paid media than it gets.
For over eight years we have worked exclusively in the learning sector. We understand how your buyers think, how long they take to decide, and which channels actually move the needle for your specific type of business. That is not something a generalist agency can replicate.
Who we work with.
Training Providers
Accredited course creators, professional development organisations, and vocational training businesses looking to drive enrolments at scale.
Higher Education
Universities and colleges driving applications, open day registrations, and postgraduate enquiries through paid media.
EdTech & L&D SaaS
SaaS platforms, edtech products, and corporate L&D providers reaching buyers at the right moment in the decision cycle.
Event Organisers
Conference organisers, exhibition companies, and event businesses driving delegate registrations and ticket sales through paid media.
Corporate L&D Teams
In-house learning and development teams at large organisations sourcing training programmes and platforms for their workforce.
Professional Associations
Membership bodies and professional institutes promoting CPD courses, accredited qualifications, and learning events to their members.
Awarding Bodies
Qualification and certification bodies driving awareness and applications for accredited programmes across their sector.
eLearning Platforms
Online course marketplaces and digital learning platforms scaling learner acquisition through performance-driven paid media.
How we work.
We run paid media as a specialist agency, not a generalist add-on. Strategy, search, social, landing pages, creative, tracking, and reporting sit under one team, with one strategy, against one set of targets. One partner accountable for what paid media costs and what it returns.
Paid media takes time to compound, and the sector knowledge we bring deepens the longer we work together. Our clients commit to a quarterly minimum, across whichever mix of Google, LinkedIn, Meta, Microsoft, and Reddit best fits where their buyers are.
Every client gets a senior account lead, regular reporting, and direct access to the people working on their campaigns.
Platforms we work across
