Latest insights.
Notes from the specialist paid media agency for the L&D sector. What we are testing, what is working, and what is not.
The Four Attribution Problems Draining Your Paid Media Budget
We've audited over forty learning and events paid media accounts and the same attribution problems appear with striking consistency. Here are the four most common — and how to fix them before your next budget sign-off.
LinkedIn vs Meta for Professional Training: A Head-to-Head
LinkedIn and Meta both sit under "paid social" but they behave like entirely different products when applied to learning and professional development. Here's where each platform excels — and how to combine them.
LinkedIn Ads for Training Providers in 2026: Why Targeting Has Changed Everything
For years the advice was simple: start with Google, add LinkedIn once you have budget to spare. 2026 is a different story. LinkedIn targeting has matured significantly — and for training providers selling to professional buyers, the cost-per-click argument is changing.